Vini Italia is a leading international online retailer specialising in Italian wine. Founded in London in 2005 by Mario Penge, the company was born from a desire to bring the richness, diversity, and authenticity of Italy’s winemaking heritage to a global online audience.

What began as a response to a clear gap in quality wine e-commerce has grown into one of the most respected destinations for Italian wine, offering over 1,000 expertly curated labels from renowned worldwide producers and emerging estates alike.

Today, under the stewardship of Mario Penge alongside shareholders Paolo Cianci and Andrew Careswell, Vini Italia continues to expand internationally while remaining firmly rooted in its passion for Italian wine—driven by craftsmanship, provenance, and a pursuit of global excellence.